FAQ's
Frequently Asked Questions
About Ghost Monkey
Ghost Monkey is a New Zealand based digital marketing agency helping ecommerce and service based businesses generate leads, increase sales and build sustainable online growth.
We provide Google Ads, Meta Ads, SEO, AI Discovery and Generative Engine Optimisation, web design, web hosting, copywriting, content management, graphic design, photography and video production.
Yes. Ghost Monkey is based in New Zealand and works with businesses throughout New Zealand, Australia, Asia and other international markets.
Our strategies are tailored to each client’s location, industry, audience and growth objectives.
Ghost Monkey provides:
• Google Ads management
• Meta Ads management
• Search Engine Optimisation
• AI Discovery and Generative Engine Optimisation
• Content management
• Graphic design
• Photography
• Video production
• Marketing strategy and performance reporting
• Website Design and hosting
• Copywriting
These services can be delivered individually or combined into a connected digital growth strategy.
We work with ecommerce and service based businesses that are ready to invest in measurable growth.
Our clients include local New Zealand businesses, established brands and international companies operating across multiple markets.
Yes. We work with growth focused small and medium sized businesses when our services are suitable for their goals, budget and market.
We recommend a strategy based on the stage of the business rather than using the same package for every client.
We work across a range of ecommerce and service industries in New Zealand and international markets.
To help protect each client’s competitive advantage, we work with only one business from the same industry within each agreed region.
We do not work with direct competitors from the same industry in the same agreed region.
This regional industry exclusivity approach allows us to develop strategies around each client’s market without applying the same insights to a direct local competitor.
Yes. We currently manage digital growth for businesses across New Zealand, Australia, Asia and other international markets.
Campaigns are tailored to the audience, location, platform and commercial objectives of each business.
Choosing a Digital Marketing Agency
A suitable digital marketing agency should understand your market, focus on commercial outcomes and recommend services based on your goals rather than selling an unnecessary package.
You should also confirm the proposed budget, management fees, minimum engagement period and what is included in the service.
We also use a regional industry exclusivity model, working with only one business from the same industry in each agreed region. Every strategy is informed by research, performance data, ongoing optimisation and long term scalability.
We do not rely on a standard campaign or cookie-cutter approach for every business.
Results, Reporting and Ownership
Traffic, reach and impressions still provide useful information, but they are evaluated in the context of how they contribute to your wider business goals.
Results are affected by factors such as competition, budget, demand, website performance, pricing and platform changes. We focus on research, testing and continuous optimisation to improve your opportunities for growth.
Google Ads and Meta Ads can begin generating data soon after launch. SEO, content and Generative Engine Optimisation are longer term strategies that usually require consistent work before meaningful trends can be assessed.
We establish realistic expectations after reviewing your business, competition and goals.
Reporting focuses on the metrics most relevant to your objectives rather than relying only on impressions, clicks or other vanity metrics.
Google Ads and Meta Ads
Yes. Ghost Monkey manages Google Ads campaigns for New Zealand and international businesses.
Our services can include campaign setup, keyword targeting, advertising copy, conversion tracking, budget and bid management, ongoing optimisation and performance reporting.
Yes. We manage Meta Ads campaigns across Facebook and Instagram.
Our Meta Ads services can include campaign setup, audience targeting, retargeting, lookalike audiences, advertising copy, creative coordination, testing, optimisation and reporting.
Google Ads is often effective when people are actively searching for a product, service or solution. Meta Ads can be effective for creating demand, reaching targeted audiences and retargeting previous visitors.
The right choice depends on your audience, offer, market, budget and buying journey. Some businesses benefit from using both platforms as part of one strategy.
Advertising expenditure is generally separate from Ghost Monkey’s management fee unless your proposal states otherwise.
Your recommended advertising budget will be based on your goals, market, competition and campaign strategy.
SEO and AI Discovery
Our SEO services can include technical SEO, on page optimisation, local SEO, content strategy, website structure, keyword research, link development and ongoing performance monitoring.
It involves strengthening website content, technical structure, business information, authority and trusted online signals.
This can include optimising website content, answering relevant customer questions, improving technical accessibility and strengthening consistent business information across trusted sources. However, no agency can guarantee that an AI platform will recommend or cite a particular business.
Businesses can improve their chances by publishing accurate and useful content, demonstrating genuine expertise, answering customer questions clearly, maintaining consistent business information and earning credible mentions from trusted external sources.
Your website must also be technically accessible to the search engines and AI search crawlers you want to discover it.
• ChatGPT
• Google AI Overviews and AI Mode
• Gemini
• Claude
• Microsoft Copilot
• Other AI-powered search and discovery platforms
Each platform discovers, evaluates and presents information differently, so recommendations or citations cannot be guaranteed.
The two services work together because strong technical SEO, authoritative content and a trustworthy online presence also support AI discovery.
Strong SEO foundations help search engines and AI platforms access and understand your website. GEO expands this work by considering conversational searches, entity information, answer friendly content and the sources AI systems may use when generating responses.
Timelines depend on your website, existing authority, competition, content quality and how often search engines and AI platforms discover updated information. We monitor available visibility and referral data and refine the strategy over time.
Content and Creative Services
Our content management services help businesses keep their digital presence current, organised and aligned with their wider marketing strategy.
We create visual assets for websites, social media, advertising campaigns and other digital marketing channels.
Photography and video services are tailored to the client’s brand, audience, platforms and campaign requirements.
Working With Ghost Monkey
Many clients start with Google Ads, Meta Ads or SEO and add content, creative production or AI discovery as their strategy develops.
We provide a tailored proposal outlining management fees, recommended advertising expenditure and included deliverables after learning about your business.
The minimum period allows enough time to collect data, test campaigns and make informed optimisations. The applicable notice and termination terms will be explained before work begins.
We require your input for business information, account access, offers, brand direction and key approvals.
We will assess whether Ghost Monkey is the right fit and recommend the services most likely to support your goals.
